Virgin Atlantic has announced a rebrand of its Flying Lady paint scheme to now include both men and women, resulting in a subsequent rename to the ‘Flying Icons’.
The new move comes as the airline looks to improve its gender equality, something which has been of key importance to the airline over the past few years.
“We have been working for a number of years to tackle our gender pay gap, create an inclusive workplace and increase the diversity of our workforce, through the development of our Springboard scheme for women, as well as the launch of engineering apprenticeships. By introducing our new Flying Icons I hope it encourages people from all backgrounds to feel at home flying with us, but also working with us,” explained Nikki Humphrey, Senior Vice-President of people at Virgin Atlantic.
The new schemes will debut on the carrier’s upcoming fleet of Airbus A350 aircraft, of which it will take delivery of 4 later this year. By 2021, Virgin Atlantic has targeted a further 8 aircraft to feature the new icons.
Humphrey added, “The saying goes 'you can’t be what you can’t see’ and that has never been truer than the aviation industry’s glamourous image in the past.”
Virgin Atlantic is one of the biggest carriers based in England and has thrived on its quality and iconic products available on all its aircraft. In fact, the name has been so popular, it has been used by other airlines around the world which don't have any link between the Virgin Group itself.